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 An online service for a seamless ticket selling and buying experience

Project Overview

Fandango is a leading moviegoer destination, that sells tickets to more than 25,000 screens nationwide. Fandango entertains and informs consumers with reviews, commentary, celebrity interviews and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance.

Fandango is a go-to website for movie tickets purchasing for large-scale users, but the tangled path of buying a single ticket is making users shift to another online service which has lesser steps and effortless process. I chose Fandango as my Interaction Design class project and decided to make the website more interactive and user-friendly for the benefit of both the company and the users

My Role


Ideation, UX/UI Design, Content Strategy

10 weeks

Website As-is

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Only shows nearest theatre showtimes

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Colored "available seats" confuse users to perceive it as unavailable

Overwhelming and long page for payment

No categorization of Now showing and upcoming movies

  • Immediate page after click doesn't have CTA for users to book the movie tickets

  • Doesn't Showtimes displayed on the screen

Proposed Solution

• To sell tickets for Events and Activities

• Convert more customers into members, by providing easy purchase for happening Events and Activities

• Promote their new inclusions

• Simplify the ticket purchasing process for its customers

Design Process

My Process.png
User Research 

Target Audiences:


  1. Primary: 70% of the target audience are the customers who wish to book tickets in advance. These are people who make instant plans and would like to see the reviews and trailers before they book tickets. Fandango is the one-stop-all thing movie for this audience.

  2. Secondary: 20% of the target audience are the customers who do not want to stand in long queues for ticket purchasing.

  3. Tertiary: 10% of the target audience are the people who are looking for new ticket purchasing options.

Unique Value Proposition:


 Fandango provides more offers and deals for Students and Seniors. It has better support for promo codes and coupons comparatively

Similar companies :


Atom Tickets:

Atom tickets sell online movie tickets through their website. It has a mobile application as well. Atom tickets partnered with Eventbrite to sell Event tickets to their customers. It provides tickets for many theatres across the USA.

  • Brand consistency

  • Home page with search widget

  • Filters where you can choose flexible dates, time, and Screening types.


Regal Cinemas

Regal Cinemas is one of the popular online movie tickets providers which sells tickets exclusively for Regal theatres. It has a mobile application as well.

  • Brand consistency

  • Home page with search widget

  • Filters where you can choose flexible dates, time, and Screening types.


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As my project was to redesign the pages which were not more interactive, I designed only a few pages of the website. In the sitemap, other new features were included by me.  I have designed the payment and seat selection pages which are not included in the sitemap but can be viewed below in the High-fidelity design.



Buzz – 1.png
Homepage Mobile.png
Visual Guide-1.jpg
Visual Guide-2.jpg
Web Page Hi-fi Design
Homepage Final.png
Seat select web.png
Showtimes web.png
payment web.png
Event page.png
Buzz (News).png

Mobile Responsive Design

Homepage – 1.png
Homepage – 2.png
showtime mob.png
Seat selection.png
events page.png
event details.png
activities 2.png
Payment copy.png


This was an exciting project to me as I added some hypothetical features to the website and also because the Visual Design process was really fun, choosing the fonts, colors, and designing the logo has taught me how to design keeping the brand in mind. The process of re-designing a website has taught me the important factors to keep in consideration and why telling a story with the website is important from a user perspective. I learned how necessary it is to have a process to produce valuable design and how it can impact our design decisions.

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